BUILDING THE VIPER LABS BRAND

Viper Labs is a game development studio specializing in first person shooter (FPS) experiences. Their flagship title, Defuse, is an independently developed Roblox game built from the ground up as a full-featured tactical shooter.

The studio's logo needed to reflect the nature of their work: precise, tactical, and character-driven. The snake motif was chosen as the central concept, drawn from Barracuda, one of Defuse's playable Agents, whose identity and ability kit are rooted in themes of stealth and lethality. The result is a mark that communicates both the studio's focus and the tone of the world they're building.

SKILL DEVELOPMENT

Brand Identity
Brand Evolution

3D Environments


SOFTWARE

Adobe Creative Cloud

Blender

Figma


Viper Labs is a game development group founded by Rae Stewart on the ROBLOX platform.

The idea of a game development group came to be after various failed attempts of launching a flag ship ROBLOX title. I realized the importance of networking with other developers to create a successful brand. Thus, Viper Labs was born, dropping "Defuse" as a flagship title on the ROBLOX platform.

// BRAND COLLATERAL

// THE RUNDOWN